Groupon, a portmanteau word which apparently was made from smashing together “group” with “coupon”, is the brandname of a local deals and discounts service which has been growing by huge leaps and bounds. Social Media meets Coupons, if you will. At this week’s DFW SEM meet on “Location, Location, Location – all about local search“, one attendee asked us during the Q&A how has Groupon grown so fast?
I think the answer is pretty straightforward. Groupon has done some brilliant advertising in Facebook. Here’s an example:
Notice that the ad mentions the city I have associated with my Facebook profile — Dallas. The promise of the offers mentioned are highly compelling — “Half Off Dallas”, and “…up to 90% off each day”. These offers are really attractive and hard to ignore.
But, it’s the second part of Groupon’s one-two punch that really seals the deal for their rapid growth. (more…)