Archive for the ‘Helpful Tools’ Category

R.I.P. Bookmarking Services

Wednesday, January 5th, 2011

The year 2010 may have marked the demise of social media bookmarking services. Quite a few bookmark sharing services were discontinued last year. Simpy, Gnolia, and Backflip were just some of the best-known ones.

Social Media Bookmarking Services Being Discontinued - Rest in PeaceIn their heyday, some of these services may have been considered to be the next big thing in online social media plays, but something changed in the past few years, making their usage begin to decline and they became less-preferred by venture capitalists.

Probably the biggest impact to them was the growing dominance of Facebook. People are using Facebook to share links with one another, and also using the “Like” button more to collect connections to content. (more…)

Sharing Comes Of Age – Google Toolbar Adds Capability

Wednesday, April 28th, 2010

Open Share Icon - OpenShare Symbolizes SharingJust a few months ago, Google added a content sharing feature for the Google Toobar. The new button surprisingly promotes usage of a few services which are competitive of Google, indicated that Google is aware that they have sufficient numbers of devoted followers to merit inclusion. Content sharing activities are one hallmark of Web 2.0 characteristics, and Google’s addition of this feature which facilitates bookmarking/favoriting, voting, and sharing activities indicates that it’s important enough that marketers need to pay attention to it in their promotion strategies. (more…)