Archive for the ‘Search Engine Optimization (SEO)’ Category

Mention in the Seattle Times

Monday, May 7th, 2012

I was quoted in the Seattle Times over the weekend in reference to a piece they did on upgrades Costco plans to perform on their online site.

While it might seem I was picking on Costco in the article, there wasn’t room in it for the reporter to really include all the information I provided. Costco really isn’t alone in performing less-than-optimal optimization for search engines — a great many online retail catalog sites are in the same boat.

I go into this in more detail over on Argent Media’s blog: Costco.com SEO Lacking, But They’re One Of Many.

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Posted in Search Engine Optimization (SEO) | Comments Off on Mention in the Seattle Times

Argent Media

Tuesday, February 14th, 2012

I have just launched my own agency, Argent Media, a search marketing firm focused on SEO, Local SEO, Online Reputation Management, and Social Media.

Argent Media - Local SEO Agency in Dallas Fort Worth, Texas.

It’s just me for now, although I have friends and contractors I’ve partnered with to collaborate on some projects.

Read the formal press release announcement at: Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas.

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Posted in General Commentary, Search Engine Optimization (SEO), Startups | 1 Comment »

Will Google Use Spelling & Grammar As Ranking Factors?

Wednesday, October 5th, 2011

Google’s Webmaster Help video by @MattCutts about spelling and grammar is quite interesting:

In it, Matt answers the question of whether spelling/grammer matter to them when they evaluate a site’s quality for ranking purposes.

I wrote about this exact thing in “Google Penalty For Low-Quality Writing?” over a year ago, and some commenters thought the concept of Google analyzing text to detect bad grammar and misspelling was too farfetched to believe possible. However, I’ve read some of the books on corpus linguistics, and it has seemed to me that it’s well within the realm of possibility.

Fast-forward to now, and Matt has essentially stated that some within Google have done some work on (more…)

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Posted in Google, Search Engine Optimization (SEO), Search Engines | 2 Comments »