The three of us spoke on local search marketing, with out-of-stater David leading off with some basic, solid tactics for ranking in local search. I followed with some observations about Google Maps’ paradigm-shift to PlaceRank and some theories on other ranking signals that Google may be using. Brian rounded out the lineup with some details on leveraging reviews for local search — an influential chunk of what likely is being used under the PlaceRank algorithms.
I was overwhelmed at DFWSEM’s advanced promotion of the event — I think some press releases and SMS alerts actually referred to us as “rock stars”! I worked pretty hard to provide some material that might be of interest to all knowledge levels, and included mentions of a few factors that I don’t think I’ve mentioned at any other conference or even written about. David and Brian also coordinated with me prior to the event so that we could provide the best possible mix of material in the time alloted, and I thought their content was also of top quality. So, hopefully we lived up to the hype and made it worthwhile for any newbies/nonmembers who may’ve attended.
DFWSEM has really been ambitiously stepping up association projects during the past year or two, and I think it may well become the preeminent search marketing association for the state! One attendee from Houston, and Brian (who is based in Austin) both told me that there’s no equivalent group in either of their cities which has the level of participation and activities going on that we have here in Dallas!
Again, thanks for inviting us to speak, and thank you to all who blogged, press released, Tweeted, SMSed and Facebooked the event! I was overwhelmed by all the advance promotion that so many individuals were doing!