Posts Tagged ‘social media marketing’

Google+ Local Pages Delurk At Last

Wednesday, May 30th, 2012

Well, just as previously rumored and predicted by many of us, Google+ has finally incorporated special treatment pages for local businesses.

Check out Google’s main page about the service. Google’s VP of Product Management, Marissa Mayer, helped promote the new features by going on CBS This Morning, where they referred to it as “a location-based social media search engine available on desktops and mobile devices”, which sounds borderline hyped, if accurate.

Here’s the video:

One interesting element which we couldn’t foresee was how Google would launch this with such a heavy tie-in with ratings from Zagats which they bought not long ago. As the official Google Blog post relates, one of the main aspects of the tie-in with Google Plus is how they’re intending this to push more “recommendations and reviews from people you know and trust”. (more…)

StumbleUpon Offers URL Shortener,

Tuesday, April 13th, 2010

StumbleUpon's URL ShortenerI was really delighted when I noticed that StumbleUpon had set up a URL shortener named! I imagined being able to use it to submit content to StumbleUpon users simultaneously with Twitter and maybe even Facebook, perhaps with some sort of combined analytics to show clickthroughs and such after the fact.

Further, I really like the domain name, “”, since it looks like “Super”! (Why didn’t SuperMedia and snap that one up?)

But, from a search marketer’s viewpoint, has a major defect that makes it unsuitable for me or my clients to use as a URL shortener. (more…)