Posts Tagged ‘guerilla advertising’

Internet Company Getting Its Name Into Google Maps

Tuesday, June 21st, 2011

Quite a few sites have reported on how Shiv Nagar, a village in India, has renamed itself “ Nagar”, out of gratitude to the company which paid to give them running water. But, I don’t think anyone’s reported on how this is going to give a free mapvertisement in Google Maps and Bing Maps. in Google Maps of India
Shiv Nagar, India, renamed itself

It appears that this was not intended to be a guerilla marketing tactic, but it is a defacto bit of commercial promotion, and once the town’s name becomes changed on maps it will become “mapvertising”.

As you may recall, I’ve written before about how corporate sponsorships can result in towns getting renamed after companies and products (here and here), and (more…)