Archive for the ‘Yellow Pages’ Category

AT&T’s Rebranding To

Monday, April 5th, 2010

Greg Sterling called attention to AT&T’s apparent rebranding project which will use “” as their dominant online site/brand going forward. the new

While I’ve been openly critical of some of AT&T directories’ decisions in the past, I think this is definitely a smart move. I think there’s sufficient indication that the concept and recognition of the “Yellow Pages” brand is becoming obsolete. It would appear that AT&T agrees with me, since this amounts to a major tectonic shift in their branding. (more…)

Yelp CEO Claims Biz Owners Just Don’t Understand Their Review Filter Algorithm

Sunday, March 28th, 2010

YelpA few days ago, a New York Times interview with Yelp CEO Jeremy Stoppelman quotes him as saying that they don’t extort companies in return for suppressing negative reviews, but business owners fail to comprehend that reviews may appear and disappear based upon an algorithm that runs in the background.

New Yellow Pages Logo Wasted Effort

Saturday, March 27th, 2010

The Yellow Pages Group in Canada has announced a new logo makeover:

YellowPages logo

I really hate to think about how much was likely spent on this! I think the new logo is such a continued representation of the legacy yellow pages that it was pointless to make a change to it at all. (more…)