Greg Sterling called attention to AT&T Yellowpages.com’s apparent rebranding project which will use “YP.com” as their dominant online site/brand going forward.
While I’ve been openly critical of some of AT&T directories’ decisions in the past, I think this is definitely a smart move. I think there’s sufficient indication that the concept and recognition of the “Yellow Pages” brand is becoming obsolete. It would appear that AT&T agrees with me, since this amounts to a major tectonic shift in their branding. (more…)