Archive for the ‘Bing’ Category

Church Launches World’s Largest Chalk Painting ‘Skyvertisement’

Saturday, April 19th, 2014

I’ve mentioned before how my church, Fellowship Church, has leveraged their position directly in the landing path zone near DFW Airport to promote themselves through the use of a huge logo painted directly on their roof — a form of ‘Roofvertising‘, as it were. They’ve now done yet another type of “Skyvertising” by painting a huge chalk portrait of Jesus on the church parking lot:

Fellowship Church's Chalk Portrait of Jesus

Fellowship’s Chalk portrait of Jesus. The chalk portrait coincides with the week leading up to Easter holiday weekend, and the chalk painting is a form of skyvertising. Aerial Photo Credit: WFAA

While this is clearly more of a novelty and a PR ploy to remind people that this is Easter weekend (many people only attend church twice per year — Easter Weekend and Christmas services), roofvertising and skyvertising are actually serious forms of marketing that can often reach a great many people who are exposed to the promotions when they fly over them or see them when browsing through satellite imagery and aerial photos in Google Maps, Bing Maps, Mapquest, and other mapping applications. KFC’s “Space Ad” — an image of their iconic “Colonel” mascot/logo built at large scale out in the desert of Nevada — was probably the most famous example of this type of marketing.

Fellowship’s chalk portrait of Jesus certainly allowed them to abruptly stand out from the crowd of other churches all vying for attendees this weekend. Many churches do little more to promote themselves at Easter than to hang a large banner outside. (more…)

The Escher Effect Invades Bing Maps

Sunday, July 11th, 2010
I noticed that the beta version of Bing Maps, which adds cool functionality to their mapping interface, has a fair degree of the “Escher Effect” now appearing in the Bird’s Eye view (aerial photos):
Escher Effect at the Williams Tower, Houston Tx (formerly known as Transco Tower)

Escher Effect at the Williams Tower, Houston Tx (formerly known as Transco Tower)


As you may know, the “Escher Effect” is caused by the digital stitching-together of quantities of aerial photos, some of which are taking at different times, and from different angles from one another. (more…)

Thoughts On Local Search Ranking Factors

Thursday, June 17th, 2010

David Mihm’s once again posted his fantastic yearly survey of local search ranking factors for 2010, scored by surveying a lot of us who do online local marketing professionally. What’s particularly cool about the survey is that he also posts a calculation indicating how much we’re in agreement along with how positive/negative we consider any given factor.

The Local Search Ranking Factors

It may be mildly confusing for newbies who want to know what they should do in order to improve local business listing rankings within Google, and I’d say that small differences the weighting of the various scores are nearly immaterial. (more…)

Local SEO 101: Increase the Odds of a Plus-Box Map

Wednesday, May 5th, 2010

You’ve likely seen Plus-Boxes in Google search results. They are little boxes which sometimes appear below a search result listing, and when clicked they expand the listing, allowing more info to be displayed, such as a small map or a stock chart.

Google Plus-Box Treatment, Coit Tower, San Francisco

For many webmasters, the question of whether a Map Plus-Box appears for a page about a location, such as for local businesses, appears to be decided very arbitrarily. Some pages with local addresses on them have the Plus-Box treatment occur, while others do not.

There are a few ways to increase the chances that Google will be able to successfully interpret the location information appearing on a webpage, so that they can pinpoint it on a map. (more…)