Escher Effect at the Williams Tower, Houston Tx (formerly known as Transco Tower)
As you may know, the “Escher Effect” is caused by the digital stitching-together of quantities of aerial photos, some of which are taking at different times, and from different angles from one another. (more…)
David Mihm’s once again posted his fantastic yearly survey of local search ranking factors for 2010, scored by surveying a lot of us who do online local marketing professionally. What’s particularly cool about the survey is that he also posts a calculation indicating how much we’re in agreement along with how positive/negative we consider any given factor.
It may be mildly confusing for newbies who want to know what they should do in order to improve local business listing rankings within Google, and I’d say that small differences the weighting of the various scores are nearly immaterial. (more…)
You’ve likely seen Plus-Boxes in Google search results. They are little boxes which sometimes appear below a search result listing, and when clicked they expand the listing, allowing more info to be displayed, such as a small map or a stock chart.
For many webmasters, the question of whether a Map Plus-Box appears for a page about a location, such as for local businesses, appears to be decided very arbitrarily. Some pages with local addresses on them have the Plus-Box treatment occur, while others do not.
There are a few ways to increase the chances that Google will be able to successfully interpret the location information appearing on a webpage, so that they can pinpoint it on a map. (more…)
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