I’m looking forward to speaking at the MIMA Summit later this month.
I’ll be speaking on Local & Blended Search Optimization.
“Blended Search” describes how search engines have evolved search results pages to include content from other “vertical search” results such as including images from image search, videos from video search, and news from news search.
Blended Search results can include images, video, news, blog links, maps and map content, shopping products and more.
Google’s product name for Blended Search is “Universal Search”.
Of particular interest to locally-based businesses and companies with brick-and-mortar locations are the subjects of Local Search, including info on how to rank well for searches in Google Maps and Bing Maps.
I’ll be covering key ranking criteria and ranking factors for achieving rankings for your content under Blended/Universal Search, as well as in Local Search.
While achieving rankings for content in Blended Search may sound somewhat esoteric or specialized, contemporary SEO typically requires increased attention to ranking within the various search verticals in order to augment the more pedestrian keyword search results.