[yellow collection]

by Chris Silver Smith

What would you do with 10,000 phone books? [yellow collection] is a site set up to collect ideas on what to do with printed yellow pages books. Some artists have contributed photos of pieces they’ve created involving the color yellow and/or phonebooks.

Yellow Pages Art from Yellow Collection by Petter Palander

Yellow Pages Art from Yellow Collection Petter Palander / CC BY 2.0

Obviously they’re taking it for granted that people don’t use yellow pages to look up business information any more!

Making art from old phone books has a lot of appeal for me — I’ve long thought of using old directory covers to make origami stars for Christmas decorations for my friends who still work in the Yellow Pages industry.

It would actually be cool if YP industry were to create a factory to generate recycled furniture out of compressed yellow pages composite — I’ve seen chairs and tables made out of recycled paper before, and I think doing something so visible and useful would likely provide postive publicity to the ailing print directory business.

In a similar vein, the “Hidden Pizza” marketing campaign by Sensis yellow pages company in Australia used recycled material from their yellow pages billboard campaign to cover seats in the restaurant.

If more were done to diffuse the environmental complaints about unwanted phone books from those who no longer use them, it might have reduced hostility towards the industry. For instance, I do not see/hear nearly as much irritation from people about receiving unwanted newspapers in their yards, and this poses much more inconvenience to me in an ongoing basis than phone books do.

(Image courtesy of Petter Palander / CC BY 2.0)

Related posts:

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  2. Guerrilla Marketing Yellow Pages Down Under
  3. New Yellow Pages Logo Wasted Effort
  4. AU Yellow Pages Campaign Provokes Incredulity
  5. Print Categories Can Be Optimized, Too


 
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