Facebook’s New Place Discovery Feature – A.K.A. “Spam Your Friends”

by Chris Silver Smith

Facebook has recently been rolling out new features and layouts, willy-nilly, risking the ire of many users who may be getting upgrade fatigue.

One of the many changes I noticed was a new feature intended to leverage users into promoting “great places” more when they “Like” a location:

Facebook's new Friends Discover Great Places Feature

Wasn’t just having Likes appearing on your wall page sufficient endorsement of a place? Now the service is trying to get you to push status updates for some places when they’re liked, and this just seems overly… pushy.

Is this what they intend to replace their becoming-deprecated check-in service feature? If so, this is particularly lame.

The “Like” activity itself is a form of endorsement and needs no further embellishment.

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