Posts Tagged ‘yp’

AT&T Lets The Walking Fingers Take a Walk – Selling Stake in Yellow Pages

Wednesday, April 11th, 2012

AT&T has decided to sell a 53% stake in its Yellow Pages unit to Cerberus Capital Management for $950 million.

Jennifer Fritzsche, an analyst with Wells Fargo, referred to the valuation as “sensible” at roughly 2.1 times an estimate for EBITDA, “given that the directory business is declining fairly quickly.”

Beyond “sensible”, AT&T may have well decided that they would incur undue risk of intervention from state and federal regulation authorities if they had pushed for a much higher valuation. I had earlier suggested it would be grossly irresponsible if AT&T overvalued their Yellow Pages, and, after Verizon’s divestment of Idearc/SuperMedia, I’m not sure another company could get away with an unreasonably high price tag. (more…)

AT&T Selling Off Yellow Pages Unit?

Friday, February 24th, 2012

AT&T (NYSE: T) appears to’ve obliquely referred to their YP unit as a “low-performing” “non-strategic asset”, and signaled that they might sell it off.

If this sequence of events sounds familiar, it is — because Verizon did this when they spun off their Yellow Pages to form Idearc.

It’s a little disappointing to see AT&T likely planning to divest itself of and their print directories, because only in January of last year it had seemed possible that they might have toyed with the idea (more…)

AT&T’s Rebranding To

Monday, April 5th, 2010

Greg Sterling called attention to AT&T’s apparent rebranding project which will use “” as their dominant online site/brand going forward. the new

While I’ve been openly critical of some of AT&T directories’ decisions in the past, I think this is definitely a smart move. I think there’s sufficient indication that the concept and recognition of the “Yellow Pages” brand is becoming obsolete. It would appear that AT&T agrees with me, since this amounts to a major tectonic shift in their branding. (more…)