Posts Tagged ‘Texas A&M University’

Seattle Seahawks File For Trademarks To Escape 12th Man Agreement – Can They Do This?

Wednesday, January 28th, 2015

Seattle Seahawks Retired Number 12The Seattle Seahawks have applied for 24 trademarkes in the last 15 months, three of which involve the number “12″. As I wrote a year ago, the Seahawks were once sued by Texas A&M over using the “12th Man” name. That earlier suit was settled, resulting in a multi-year licensing agreement. The Seattle Times reports that the Seahawks are aggressively registering a few variations, such as “The 12s”, “We Are 12″, and others.

The Eagle’s article on the subject quotes A&M’s Interim V.P. of Marketing & Communications, Shane Hinckley, stating merely that the licensing arrangement satisfies A&M’s needs and that the Seahawks have been a “great partner”. However, the agreement will expire in mid-2016 if the two teams do not renew it.

Home of the 12th Man by UW Dawgs - October 13, 2013 game between the Seattle Seahawks and Tennessee Titans at CenturyLink Field. Licensed under CC BY-SA 3.0

Home of the 12th Man by UW Dawgs – October 13, 2013 game between the Seattle Seahawks and Tennessee Titans at CenturyLink Field. Licensed under CC BY-SA 3.0

Can A&M officials actually be happy about the Seahawks’ efforts to trademark variations around the number 12? (more…)

The 12th Man

Tuesday, February 4th, 2014
12th Man Logo

The logo of the 12th Man Foundation, designed by Chris Silver Smith

The recent Super Bowl hoopla brought the Seahawks 12th Man to national attention, but I wonder how many realize that this fan support concept was founded by Texas A&M University? Most of my friends and acquaintances are unfamiliar with my past ties to the A&M organization and its iconography as well. Shortly after college, I worked for TAMU as a scientific illustrator, mapmaker and graphic designer. While in that capacity, I designed the 12th Man’s iconic logo.

If you’ve driven around the state of Texas for any length of time, chances are good that you’ve seen this logo on decals on the back windows of a great many vehicles. I think it’s probably the most widely visible thing I’ve ever designed.

So, how did the 12th Man itself come to be associated with the Seahawks, way up in Seattle, Washington? (more…)

University Introduces Foursquare Collegiate Badges

Monday, January 24th, 2011

Texas A&M University has just launched the Collegiate Badge program on Foursquare, and since I was in College Station earlier last week for a family celebration, I thought I’d check it out.

Foursquare's Collegiate Badges at Texas A&M University

I feel a little shiver of pride that my alma mater is the third university after Harvard and Stanford to launch an official partnership with Foursquare, starting back in the summer of 2010! (more…)