This is so inverted or reflexive or something that it’s making my mind implode when trying to describe it! The people from “Reality TV” shows (which everyone knows isn’t real at all) Big Brother and Survivor have been placed inside a giant Yellow Pages billboard (which thus is now not really a billboard anymore) and are being pitted against one another. They’ll apparently be assigned tasks to complete via Yellow Pages interfaces on smartphones, YP websites, Facebook pages, Twitter, etc. (Reported on The Ads of the World)
So, let me try to boil this down to the basic concept if I can: this Yellow Pages company — you know, one of those companies working hard to prove they are still relevant in the modern world — therefore, a company trying to survive — is trying to do so by taking “reality” TV stars from shows which involve survival competition games — and having them play their survival-style games inside a billboard — games which apparently will involve challenging them to try to figure out how to use the Yellow Pages products to complete their tasks — all this to prove to real people in the really-real world that YP/IYP products are not only cool, but still useful to use and worthwhile to advertise in. Whew!
This smacks somehow of irony, although I can’t parse if that’s the technically correct term to use in this case. (more…)