Posts Tagged ‘Pop-Up Stores’

My Visit to Google’s Pop-Up Store in Manhattan

Wednesday, November 1st, 2017

Google Popup Store Sign, NYCWhile I was in New York attending the recent SMX East conference, I learned that Google had recently opened a curious little pop-up store not far from where I was staying in Manhattan, in the Flatiron District. While perhaps the Google Pop-Up Shop‘s most interesting feature is a Stranger Things 2nd season tie-in, the shop was set up to promote their new Pixel, Google Home Mini / Max, and Daydream View products.

The interior of Google's futuristic popup store in New York City's Flatiron district.

The interior of Google’s futuristic popup store in New York City’s Flatiron district.

The Stranger Things living room with the Demogorgon monster via augmented reality stickers in the new Pixel 2 phone camera.

The Stranger Things living room with the Demogorgon monster via augmented reality stickers in the new Pixel 2 phone camera.

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Gray Malin’s Book Signing at Google’s Pop-Up in NYC

Wednesday, November 1st, 2017

IĀ happened to attend Gray Malin‘s book signing at Google’s Pop-Up store in New York City’s Flatiron district last week. He is a rising fine art photographer who is particularly known for pristine, bright aerial photos, and he was promoting his new book, Escape. Having this art event hosted at Google’s little shop might have seemed apropos, since many assume that his photos must have been made with the help of drones, or that they are digitally manipulated to the stunning brightness they display. But, this isn’t the case.

ESCAPE - book by Gray Malin

ESCAPE – book by Gray Malin

I was visiting Manhattan while attending the annual SMX East conference where I spoke on leveraging social media for the benefit for search engine rankings, and I also took the opportunity to check out Google’s trendy little popup store. As I describe in my article about the store, Google seems to be seeking to entertain visitors and to enchant them with their displays and demos at the location. For instance, one wall had a number of reproductions of famous pieces of art hung on it, and signs invited one to use the latest Pixel phone to identify them via invoking Google Assistant.

Malin Gray book signing, Google Popup Store, Flatiron District, New York

Malin Gray book signing, Google Popup Store, Flatiron District, New York

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