Infogroup‘s Monday announcement of enhancements for their Express Update service mainly focused upon how they could help businesses claim their listings, optimize through an expanded set of data points, and submit their information to the Infogroup database. But, the press release also contained an unhappy surprise for Internet Yellow Pages companies: declaration that Infogroup is also launching an online directory in tandem with the improved Express Update service.
Here’s the key part:
“Express Update will also create public online profile pages for every business in the Infogroup Business Database. This new feature essentially gives all businesses — whether they have a website or not – a visible online presence.”
For IYP companies, this cannot be a good thing. Quite a number of Yellow Pages sites receive business listings data from Infogroup, as well as many other types of online directories such as reviews sites, local social media services, mobile directory apps, etc. (more…)