The Yellow Pages Group in Canada has announced a new logo makeover:
I really hate to think about how much was likely spent on this! I think the new logo is such a continued representation of the legacy yellow pages that it was pointless to make a change to it at all. (more…)
AU Yellow Pages Campaign Provokes Incredulity
Tuesday, May 4th, 2010YPA’s Stephanie Hobbs wrote an article for this week’s Locals Only column at Search Engine Land, and in it she used the recent Hidden Pizza marketing campaign for the Australian Yellow Pages as an example of why local businesses need to take a multi-platform approach to modern advertising. However, Ed Kohler, outspoken critic of yellow pages advertising, took exception to the article in both the comments and on his blog, calling it a “rigged study”.
I earlier critiqued the Hidden Pizza yellow pages campaign myself, (more…)
Tags: ad campaigns, ads, guerrilla marketing, marketing, marketing campaigns, word of mouth marketing, Yellow Pages
Posted in General Commentary, Yellow Pages | 3 Comments »