Posts Tagged ‘mapvertising’

Whole Foods’ Sponsored Corn Field Maze

Friday, September 30th, 2011

I’ve written a few times about corn field mazes which can be seen using Google Maps – enter the newest “skyvertisement” promoting Whole Foods at P Bar Farms:

Whole Foods corn field maze ad

The Whole Foods corn field maze advertisement

It’s not the first time “crop art” or corn field maze designs have been used to promote a company. (more…)

Internet Company Getting Its Name Into Google Maps

Tuesday, June 21st, 2011

Quite a few sites have reported on how Shiv Nagar, a village in India, has renamed itself “ Nagar”, out of gratitude to the company which paid to give them running water. But, I don’t think anyone’s reported on how this is going to give a free mapvertisement in Google Maps and Bing Maps. in Google Maps of India
Shiv Nagar, India, renamed itself

It appears that this was not intended to be a guerilla marketing tactic, but it is a defacto bit of commercial promotion, and once the town’s name becomes changed on maps it will become “mapvertising”.

As you may recall, I’ve written before about how corporate sponsorships can result in towns getting renamed after companies and products (here and here), and (more…)

NY Artist Molly Dilworth Seeks Fame Through Painting In Google Earth/Maps

Tuesday, March 29th, 2011

The Atlantic reported this past week on how one artist in New York, Molly Dilworth has been working to get her rooftop mural paintings picked up by the satellite imagery so that they may appear in Google Earth and Google Maps.

Rooftop Mural at 547 W 27th St, New York, NY, by Molly Dilworth

Rooftop Mural at 547 W 27th St, New York, NY, by Molly Dilworth. © Gil Blank 2009

The article reports how long the lagtime is between when the satellite and aerial photos in Google Earth are updated, and how she’s found it challenging to make the paintings visible enough to be seen in them. It appears to me that she’s progressively made the images with higher resolutions as she experiments with the medium.

As you may recall, I’ve reported on Earth Art that may appear in Google Maps as well as various attempts people have made to get messages and ads into the satellite pictures. Rooftop ads seem to come and go periodically (more…)