It’s not the first time “crop art” or corn field maze designs have been used to promote a company. (more…)
Posts Tagged ‘mapvertising’
Quite a few sites have reported on how Shiv Nagar, a village in India, has renamed itself “SnapDeal.com Nagar”, out of gratitude to the company which paid to give them running water. But, I don’t think anyone’s reported on how this is going to give SnapDeal.com a free mapvertisement in Google Maps and Bing Maps.
Shiv Nagar, India, renamed itself SnapDeal.com
It appears that this was not intended to be a guerilla marketing tactic, but it is a defacto bit of commercial promotion, and once the town’s name becomes changed on maps it will become “mapvertising”.
The Atlantic reported this past week on how one artist in New York, Molly Dilworth has been working to get her rooftop mural paintings picked up by the satellite imagery so that they may appear in Google Earth and Google Maps.
The article reports how long the lagtime is between when the satellite and aerial photos in Google Earth are updated, and how she’s found it challenging to make the paintings visible enough to be seen in them. It appears to me that she’s progressively made the images with higher resolutions as she experiments with the medium.
As you may recall, I’ve reported on Earth Art that may appear in Google Maps as well as various attempts people have made to get messages and ads into the satellite pictures. Rooftop ads seem to come and go periodically (more…)