Posts Tagged ‘Local SEO 101’

Local SEO 101: Domain Naming

Tuesday, August 3rd, 2010

Domain naming is closely related to branding. If you have some flexibility — that is, if you don’t have a website or your website hasn’t been operating for very long — you might want to engineer your domain name to give you maximum Local SEO value. Choosing Domain Names for Local Businesses & Local SEO(If you’ve already been operating on a brandname for quite some time, you might still consider these tips for a separate domain name for your blog.)

The right domain name can give you a marginal edge above the competition when people are searching for your products and services.

Back when I wrote “Extreme Local Search Optimization Tactics“, I suggested renaming a business to include local search keywords so that your company could more closely match with the queries that most consumers would type into search engines when seeking your type of business. While those “extreme” tips were intended to be so over-the-top as to be a joke, the concept of having an optimal name is not.

For instance, a business named “Acme” isn’t going to match searches for “auto repair” as closely as a business named “Acme Auto Repair”. Descriptively-named businesses have the added benefit of always advertising/informing consumers as to exactly what they provide, each time their names are displayed, so there’s likely some significant overall advantage to descriptive names beyond search optimization.

Renaming businesses has been done for local search optimization, although Google has become sensitive to it being done non-officially, and formally/legally changing a business name or getting a DBA may be more trouble/expense than it is worth. (more…)

Local SEO 101: Step One, Claim Your Listing In Google Maps

Wednesday, April 7th, 2010

I posted an ultra-basic Local SEO tip over at SEM Clubhouse today, “How To Rank Well In Google Maps – One Easy Tip“. This one is so basic that it nearly goes without saying!

Google Local Business Center

However, I think many people may not have realized that CLAIMING your business actually is a major ranking signal for Google Maps, and automatically gives a listing a leg up over many unclaimed listings in the same category/area combination. Google employees have actually publicly verified that this is a ranking factor! There are very few instances where they’ll say that some factor is influential on rankings, so this is not to be ignored.

Stay tuned for more “Local SEO 101″ tutorials.