Google’s Jack-O’-Lantern logo celebrating Halloween this year is particularly cool:
It combines two-dimensional logo design, sculpting, and performance art, since it is a video showing the Google team sketching their designs on the jumbo-sized pumpkins, carving them, hanging out with each other, and then the jackolanterns are lit as dusk is falling, until you ultimately see only the carved letters glowing with flickering candlelight in the dark of night.
Not only is the logo fun, but it perfectly encapsulates the experiential nature of the traditional pumpkin-carving experience, and a bit of the feel of Halloween festivals here in America. The extra-large pumpkins are set on bales of hay in the central courtyard of what appers to be the Googleplex (Google’s headquarters cluster of buildings) in Mountain View, California.
I like that they designed this variation of their logo while still including the basic nature of the letters, so it’s still readable as the word while also capturing the spirit of Halloween.