Posts Tagged ‘internet yellow pages’

SuperMedia & Dex One To Cross-Pollinate: Precursor To A Merger?

Wednesday, September 8th, 2010

This morning, Greg Sterling reports that SuperMedia and Dex One have entered into a distribution agreement, allowing listings and business content from Superpages to be displayed on DexKnows and vice-versa.

The first thought I had upon reading this was that it’s likely a precursor to a possible merger between the two companies, a little further on down the road.

SuperMedia, Yellow Pages publisher of       Dex One, Yellow Pages publisher of DexKnows and

I’ve been predicting some collapse amongst the players in the yellow pages industry for quite a few years now, and I’ve even stongly suggested (see: What Could Save The Yellow Pages? 10 Ideas) that some of the large YP directory companies might want to merge in order to reduce costs and improve their competitive strength.

There’s also been talk among financial analysts about how the hedge fund, (more…)

Yellowbook’s Weforia: Could Group Deals Be Yellow Pages’ Game-Changer?

Thursday, August 26th, 2010

Yellowbook has just this week announced the launch of Weforia, a group-buying/discount-deals service similar to Groupon. Like “Groupon”, the Weforia name is another “portmanteau word“, combining “we + euphoria”. The website for the new service sports a cheering crowd, evoking a music concert with the fans breathlessly waiting for the rock star to come out on stage:

Weforia - Yellowbook's new group-buying discounts and deals service

The excitement of the rock concert certainly illustrates euphoria, and is probably channeling the hopes and feelings of the YP industry even more than reflecting what the new product will do. But, you can forgive Yellowbook for wanting to celebrate with a victory dance prior to having their eggs all hatch, because this is unquestionably a very strong concept that has a great chance of working exactly as they hope, and they were first out of the gates in the U.S. to integrate this type of service (Yellow Pages Group in Canada announced their service,, just a few days before). Read on and I’ll explain. (more…)

Is it “Game Over” for Internet Yellow Pages SEO?

Monday, July 19th, 2010

In my article on Search Engine Land today, I outline how the recent local SERP testing being conducted by Google has the potential to not only reduce organic traffic to Internet Yellow Pages (IYPs) and online directories, but could also freeze out many well-marketed small-to-medium businesses.

So, is it “game over” for IYPs? Should they throw in the towel and move their promotional dollars to other, greener pastures?

IYP SEO - Game Over?

My answer to that is a confident “no!”, and not merely because I do SEO consulting. (more…)

Local Search’s Lacuna

Wednesday, May 12th, 2010

Tyler Bell wrote a very interesting post today, over at O’Reilly Radar: “Why check-ins and like buttons will change the local landscape“. In it, he talks about how a lack of common locality conventions is perhaps the main stumbling block of advancing local search technology, and he points to Gary Gale’s Geo Tower of Babel concept wherein different systems refer to places and placenames in different ways, meaning different things. Essentially, every different local info system out there refers to common places with variations on names and differing geocoordinates, and this lack of accurate specificity across systems causes many problems.

Local Business Profile

Tyler states that “developers are left holding the buck” in this issue, and he cites three top reasons for it. His top three reasons are the most interesting part of the piece, because I think he really describes many of the basic challenges of the local search industry beautifully. His first reason, “Focus on listings data as end rather than means” is described like this:

“Local search as we know it today is the parthenogenous child of the Yellow Pages industry. Many local search sites, and the data vendors they rely on, remain grounded in YP-era thinking, where the value was found in owning the listing data, making them discoverable in alphabetical order, and advertising against these listings. Local search for ages focused on being an electronic version of the Yellow Pages. Few organizations have looked above the horizon and considered carefully what value could be realized if listings were viewed as a means to connect users to businesses, rather than only advertise against their search.”

His other two reasons, “Attempts at distinction with common data” and “Over-fascination with pins on maps” are good, too.

However, I think his ideas on resolving the issues are unrealistic. (more…)