Posts Tagged ‘Groupon’

Yellowbook’s Weforia: Could Group Deals Be Yellow Pages’ Game-Changer?

Thursday, August 26th, 2010

Yellowbook has just this week announced the launch of Weforia, a group-buying/discount-deals service similar to Groupon. Like “Groupon”, the Weforia name is another “portmanteau word“, combining “we + euphoria”. The website for the new service sports a cheering crowd, evoking a music concert with the fans breathlessly waiting for the rock star to come out on stage:

Weforia - Yellowbook's new group-buying discounts and deals service

The excitement of the rock concert certainly illustrates euphoria, and is probably channeling the hopes and feelings of the YP industry even more than reflecting what the new product will do. But, you can forgive Yellowbook for wanting to celebrate with a victory dance prior to having their eggs all hatch, because this is unquestionably a very strong concept that has a great chance of working exactly as they hope, and they were first out of the gates in the U.S. to integrate this type of service (Yellow Pages Group in Canada announced their service,, just a few days before). Read on and I’ll explain. (more…)

How Has Groupon Grown So Fast?

Friday, May 21st, 2010

Groupon, a portmanteau word which apparently was made from smashing together “group” with “coupon”, is the brandname of a local deals and discounts service which has been growing by huge leaps and bounds. Social Media meets Coupons, if you will. At this week’s DFW SEM meet on “Location, Location, Location – all about local search“, one attendee asked us during the Q&A how has Groupon grown so fast?

I think the answer is pretty straightforward. Groupon has done some brilliant advertising in Facebook. Here’s an example:

Groupon Ads in Facebook


Groupon Advertisement

Notice that the ad mentions the city I have associated with my Facebook profile — Dallas. The promise of the offers mentioned are highly compelling — “Half Off Dallas”, and “…up to 90% off each day”. These offers are really attractive and hard to ignore.

But, it’s the second part of Groupon’s one-two punch that really seals the deal for their rapid growth. (more…)