Google’s phasing out site link option from Tag Ads – just nine months after introducing the Tag ads for Maps and local search, Google has apparently decided to do away with the option to link your Tag directly to your website. One of my contacts sent this screengrab to me showing within Google Places they are now being asked to switch to a different ad type:
If you currently have a Tag Ad linked to your site, I’d guess that you have until the end of whatever time you’ve contracted before you’ll be forced to switch to a different option.
The folks who sent this to me supposed that this was being done in sync with the recent announcement of a new ad type, Google Boost. However, that doesn’t entirely explain why the rapid switcharoo.
Here’s my guess – I think there were two main reasons the website option is being phased out. (more…)