Posts Tagged ‘domain names’

Local SEO 101: Domain Naming

Tuesday, August 3rd, 2010

Domain naming is closely related to branding. If you have some flexibility — that is, if you don’t have a website or your website hasn’t been operating for very long — you might want to engineer your domain name to give you maximum Local SEO value. Choosing Domain Names for Local Businesses & Local SEO(If you’ve already been operating on a brandname for quite some time, you might still consider these tips for a separate domain name for your blog.)

The right domain name can give you a marginal edge above the competition when people are searching for your products and services.

Back when I wrote “Extreme Local Search Optimization Tactics“, I suggested renaming a business to include local search keywords so that your company could more closely match with the queries that most consumers would type into search engines when seeking your type of business. While those “extreme” tips were intended to be so over-the-top as to be a joke, the concept of having an optimal name is not.

For instance, a business named “Acme” isn’t going to match searches for “auto repair” as closely as a business named “Acme Auto Repair”. Descriptively-named businesses have the added benefit of always advertising/informing consumers as to exactly what they provide, each time their names are displayed, so there’s likely some significant overall advantage to descriptive names beyond search optimization.

Renaming businesses has been done for local search optimization, although Google has become sensitive to it being done non-officially, and formally/legally changing a business name or getting a DBA may be more trouble/expense than it is worth. (more…)

AT&T’s Rebranding To

Monday, April 5th, 2010

Greg Sterling called attention to AT&T’s apparent rebranding project which will use “” as their dominant online site/brand going forward. the new

While I’ve been openly critical of some of AT&T directories’ decisions in the past, I think this is definitely a smart move. I think there’s sufficient indication that the concept and recognition of the “Yellow Pages” brand is becoming obsolete. It would appear that AT&T agrees with me, since this amounts to a major tectonic shift in their branding. (more…)