Posts Tagged ‘Directional Media Strategies’

Attending & Reporting On BIA/Kelsey’s DMS ’10 Conference

Tuesday, September 14th, 2010

DMS '10 Yellow Pages and BeyondThe Directional Media Strategies 2010 conference is happening this week in Dallas, and I’ll be attending and reporting on it. DMS is the central conference of the Yellow Pages industry, and is attended by many directories, directory service providers, and other local tech companies.

The conference is scheduled to begin Tuesday at 12:30 pm CST, and I’m planning to live blog some of the sessions over at Search Engine Land.

I’ll try to Tweet the URL and update it here when I start, so check back.

SuperMedia & Dex One To Cross-Pollinate: Precursor To A Merger?

Wednesday, September 8th, 2010

This morning, Greg Sterling reports that SuperMedia and Dex One have entered into a distribution agreement, allowing listings and business content from Superpages to be displayed on DexKnows and vice-versa.

The first thought I had upon reading this was that it’s likely a precursor to a possible merger between the two companies, a little further on down the road.

SuperMedia, Yellow Pages publisher of       Dex One, Yellow Pages publisher of DexKnows and

I’ve been predicting some collapse amongst the players in the yellow pages industry for quite a few years now, and I’ve even stongly suggested (see: What Could Save The Yellow Pages? 10 Ideas) that some of the large YP directory companies might want to merge in order to reduce costs and improve their competitive strength.

There’s also been talk among financial analysts about how the hedge fund, (more…)