Posts Tagged ‘brand names’

Lighthouses Becoming Obsolete Due To Geolocation Technology

Monday, August 16th, 2010

I was interested to see in the New York Times this weekend that lighthouses and lighthouse keepers are becoming obsolete, in large part due to geolocation technology, such as GPS equipment on ships (probably due to cheaper radars, too).

It’s sort of sad to see an entire, specialized discipline and its iconic structures abruptly made unnecessary in this way, just from technological disruption. (more…)

New Yellow Pages Logo Wasted Effort

Saturday, March 27th, 2010

The Yellow Pages Group in Canada has announced a new logo makeover:

YellowPages logo

I really hate to think about how much was likely spent on this! I think the new logo is such a continued representation of the legacy yellow pages that it was pointless to make a change to it at all. (more…)