Posts Tagged ‘brand names’

Seattle Seahawks File For Trademarks To Escape 12th Man Agreement – Can They Do This?

Wednesday, January 28th, 2015

Seattle Seahawks Retired Number 12The Seattle Seahawks have applied for 24 trademarkes in the last 15 months, three of which involve the number “12″. As I wrote a year ago, the Seahawks were once sued by Texas A&M over using the “12th Man” name. That earlier suit was settled, resulting in a multi-year licensing agreement. The Seattle Times reports that the Seahawks are aggressively registering a few variations, such as “The 12s”, “We Are 12″, and others.

The Eagle’s article on the subject quotes A&M’s Interim V.P. of Marketing & Communications, Shane Hinckley, stating merely that the licensing arrangement satisfies A&M’s needs and that the Seahawks have been a “great partner”. However, the agreement will expire in mid-2016 if the two teams do not renew it.

Home of the 12th Man by UW Dawgs - October 13, 2013 game between the Seattle Seahawks and Tennessee Titans at CenturyLink Field. Licensed under CC BY-SA 3.0

Home of the 12th Man by UW Dawgs – October 13, 2013 game between the Seattle Seahawks and Tennessee Titans at CenturyLink Field. Licensed under CC BY-SA 3.0

Can A&M officials actually be happy about the Seahawks’ efforts to trademark variations around the number 12? (more…)

Lighthouses Becoming Obsolete Due To Geolocation Technology

Monday, August 16th, 2010

I was interested to see in the New York Times this weekend that lighthouses and lighthouse keepers are becoming obsolete, in large part due to geolocation technology, such as GPS equipment on ships (probably due to cheaper radars, too).

It’s sort of sad to see an entire, specialized discipline and its iconic structures abruptly made unnecessary in this way, just from technological disruption. (more…)

New Yellow Pages Logo Wasted Effort

Saturday, March 27th, 2010

The Yellow Pages Group in Canada has announced a new logo makeover:

YellowPages logo

I really hate to think about how much was likely spent on this! I think the new logo is such a continued representation of the legacy yellow pages that it was pointless to make a change to it at all. (more…)