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Amazon’s Daily Deals Is Yet Another Flirtation With Local

Friday, September 16th, 2011

It’s almost, but not quite, shocking to me that Amazon has launched another experiment into local business marketing with the Amazon Local daily deals service. I just got an email promotion for Dallas-Fort Worth area from them this morning:

AmazonLocal Deals

Amazon apparently uses LivingSocial, with which they are an investment partner, to power this service, and it launched a short while ago in June.

There are lots of companies hopping on the daily deals bandwagon, and this has been described as one of many “Groupon killer” competing services out there.

What’s almost shocking to me about it is that Amazon launched an online yellow pages directory some years ago with A9, back in 2005. The product was innovative (the first business directory to provide “Street View” pictures of businesses, perhaps), and those of us at Superpages watched the development with some apprehension. But, they did a very crappy job at SEO (more…)