I continue to hear rumors and rumblings of big changes in the yellow pages industry, and it seems like almost anything could happen in terms of restructuring, mergers and acquisitions. I just learned of a layoff at Yellowbook over the weekend — according to the news report they are saying they’ll cut 70 jobs, nationwide.
There were very recent rumors that Yellowbook might be sold by Yell company, and that it could be an acquisition target for some other major companies. The layoffs are further underscoring unrest and change at the company, so there could be something to the M&A rumors. Some possible buyers have been theorized, including Google and Yellow Pages Group.
I’ve also heard AT&T’s name floated about as potentially interested in Yellowbook — they keep getting whispered about as a possible suitor for buying some of the big YPs. As I reported earlier, AT&T might acquire Dex One and/or SuperMedia.
My theorizing of a “trifecta merger” for AT&T/Dex/Superpages smacks more than a bit of pie-in-the-sky wishful thinking for faltering yellow pages companies, but could we go even farther out there and ask if AT&T might be doing a giant roll-up strategy that brings Yellowbook into the mix as well? (more…)