The Seattle Seahawks have applied for 24 trademarkes in the last 15 months, three of which involve the number “12”. As I wrote a year ago, the Seahawks were once sued by Texas A&M over using the “12th Man” name. That earlier suit was settled, resulting in a multi-year licensing agreement. The Seattle Times reports that the Seahawks are aggressively registering a few variations, such as “The 12s”, “We Are 12”, and others.
The Eagle’s article on the subject quotes A&M’s Interim V.P. of Marketing & Communications, Shane Hinckley, stating merely that the licensing arrangement satisfies A&M’s needs and that the Seahawks have been a “great partner”. However, the agreement will expire in mid-2016 if the two teams do not renew it.
Can A&M officials actually be happy about the Seahawks’ efforts to trademark variations around the number 12? (more…)