Posts Tagged ‘12th man’

The 12th Man

Tuesday, February 4th, 2014
12th Man Logo

The logo of the 12th Man Foundation, designed by Chris Silver Smith

The recent Super Bowl hoopla brought the Seahawks 12th Man to national attention, but I wonder how many realize that this fan support concept was founded by Texas A&M University? Most of my friends and acquaintances are unfamiliar with my past ties to the A&M organization and its iconography as well. Shortly after college, I worked for TAMU as a scientific illustrator, mapmaker and graphic designer. While in that capacity, I designed the 12th Man’s iconic logo.

If you’ve driven around the state of Texas for any length of time, chances are good that you’ve seen this logo on decals on the back windows of a great many vehicles. I think it’s probably the most widely visible thing I’ve ever designed.

So, how did the 12th Man itself come to be associated with the Seahawks, way up in Seattle, Washington? (more…)