Archive for the ‘Social Media’ Category

Email Marketers Wake Up To Ideograms

Tuesday, January 24th, 2012

I was noticing in my email this morning that a few different pieces of spam had much more eye-catching, decorative subject lines:

Special Characters in Subject Lines for Email Marketing

As you can see above, one email note for “magicJack Plus” included a little telephone symbol, while another one for printer ink included a little fountain pen nib symbol at the begining of its subject line.

It appears that spammers have woken up to the same concept that I wrote about in “Special Characters Are Lucky Charms for Twitter“. In a list of text titles or status updates, adding a little icon-like picture to just a few lines is very eye-catching.

Of course, if this becomes too common, the notes won’t stand out at all, and they’ll risk (more…)

Facebook’s New Place Discovery Feature – A.K.A. “Spam Your Friends”

Monday, September 26th, 2011

Facebook has recently been rolling out new features and layouts, willy-nilly, risking the ire of many users who may be getting upgrade fatigue.

One of the many changes I noticed was a new feature intended to leverage users into promoting “great places” more when they “Like” a location:

Facebook's new Friends Discover Great Places Feature

Wasn’t just having Likes appearing on your wall page sufficient endorsement of a place? Now the service is trying to get you to push status updates for some places when they’re liked, and this just seems overly… pushy.

Is this what they intend to replace their becoming-deprecated check-in service feature? If so, this is particularly lame.

The “Like” activity itself is a form of endorsement and needs no further embellishment.

Google Plus Snippets Launch In Google Maps

Wednesday, September 14th, 2011

I happened to see Greg Sterling briefly at SMX East today, and he alerted me that Google announced that they’ve launched “+snippets” for Maps, allowing users to share Google Maps pages with their friends in Google+:

Google Plus Snippets in Google Maps

Could this be what the “big changes planned for Google Maps” rumor I earlier reported was referring-to? (more…)

Rumored Google Maps Changes Could Involve Google+

Monday, September 12th, 2011

Google Plus + Google MapsOver the weekend, I received a credible rumor from one of the larger companies I work with. Purportedly, they were contacted by their Google Ads rep and urged to purchase more advertising now, inadvance of some “big changes” planned to happen on October 1.

It’s still early, and I haven’t been able to confirm this rumor as of yet, despite putting out feelers to a number of sources. However, it feels believable because Google Plus has promised rollout of business Plus pages at some point, and it would make very good sense in the case of local businesses to have their (more…)

University Introduces Foursquare Collegiate Badges

Monday, January 24th, 2011

Texas A&M University has just launched the Collegiate Badge program on Foursquare, and since I was in College Station earlier last week for a family celebration, I thought I’d check it out.

Foursquare's Collegiate Badges at Texas A&M University

I feel a little shiver of pride that my alma mater is the third university after Harvard and Stanford to launch an official partnership with Foursquare, starting back in the summer of 2010! (more…)

Foursquare Heat Maps

Tuesday, January 18th, 2011

This is a pretty cool graphic interface I came across thanks to Giovanni Gallucci — it’s for checking out your Foursquare usage data: Where Do You Go. It displays your checkins using heat maps:

Where Do You Go - Foursquare Google Maps Mashup

The Google Maps mashup was built using Foursquare’s API, Python, and the Google APP Engine. I think it likely works better in Chrome or FireFox than in IE.

Creator Steven Lehrburger wrote that he created the display to graphically demonstrate to friends and acquaintances the areas which he frequents, and also as a project for a New York University mashups class he was taking.

It’s quite conceivable that Google could use similar user data in calculating personalized local search results and in figuring out the relative popularities of places within cities and neighborhoods. Google’s geolocation data for users is increasing and improving daily.

McAfee Labs Lists Geolocation Services As Top Target For Emerging Threats In 2011

Wednesday, January 5th, 2011

On December 28th, McAfee Labs unveiled their 2011 Threat Predictions Report, and they’ve listed Geolocation Services as one of the top targets for cybercriminal activity in 2011. Geolocation services particularly include services involving check-in activities which publish your location. Geolocation services include Facebook now, as well as Twitter, Foursquare and Gowalla.

Geolocations

From my perspective, McAfee’s inclusion of geolocation services is unsurprising and perhaps even overdue.

I wrote back in 2007 how geolocation technology is core to click-fraud detection, as well as for credit card sales, banking, and user profile verification.

Just a couple of common risks involving geolocation services involve criminals being able to use your current location information in order to victimize you. Obviously, if a criminal knows where your home is, and you’re involved in a geolocation service which is showing that you’re located in another city or across town, they could rob your home. (more…)

R.I.P. Bookmarking Services

Wednesday, January 5th, 2011

The year 2010 may have marked the demise of social media bookmarking services. Quite a few bookmark sharing services were discontinued last year. Simpy, Gnolia, and Backflip were just some of the best-known ones.

Social Media Bookmarking Services Being Discontinued - Rest in PeaceIn their heyday, some of these services may have been considered to be the next big thing in online social media plays, but something changed in the past few years, making their usage begin to decline and they became less-preferred by venture capitalists.

Probably the biggest impact to them was the growing dominance of Facebook. People are using Facebook to share links with one another, and also using the “Like” button more to collect connections to content. (more…)

Google Deploys Recommendation Engine With Hotpot

Tuesday, November 16th, 2010

Yesterday evening, Google announced their new service, Hotpot, a mashup that combines social media with local info and check-in services. This marks yet another surge forward in the local arena that Google has made recently, along with the deployment of Google Place Search, launch of Google Tags and Boost ads, and more.

I haven’t kicked the tires yet on Hotpot via mobile, but I can see the services it offers via web:

Google Hotpot

Hotpot encourages you to rate businesses, and connect with your friends to get recommendations for places to try out.

While the service appears fairly robust and graphically well-designed, it’s unclear to me so far just how much traction it may get. (more…)

Yellowbook’s Weforia: Could Group Deals Be Yellow Pages’ Game-Changer?

Thursday, August 26th, 2010

Yellowbook has just this week announced the launch of Weforia, a group-buying/discount-deals service similar to Groupon. Like “Groupon”, the Weforia name is another “portmanteau word“, combining “we + euphoria”. The website for the new service sports a cheering crowd, evoking a music concert with the fans breathlessly waiting for the rock star to come out on stage:

Weforia - Yellowbook's new group-buying discounts and deals service

The excitement of the rock concert certainly illustrates euphoria, and is probably channeling the hopes and feelings of the YP industry even more than reflecting what the new product will do. But, you can forgive Yellowbook for wanting to celebrate with a victory dance prior to having their eggs all hatch, because this is unquestionably a very strong concept that has a great chance of working exactly as they hope, and they were first out of the gates in the U.S. to integrate this type of service (Yellow Pages Group in Canada announced their service, RedFlagDeals.com, just a few days before). Read on and I’ll explain. (more…)