Archive for the ‘Product Marketing’ Category

Snowpiercer Delayed Distribution Driving Up Piracy & Malware

Thursday, April 10th, 2014

I’ve been waiting quite some time for the SF flick, Snowpiercer, to appear in U.S. theatres or for the DVD to be available. Apparently, I’m not alone. I noticed this week that if you search for “snowpiercer download”, you can find about 11 DMCA takedown notices removing 21 results from the listings in Google:

Snowpiercer DMCA and piracy in Google search results - Snowpiercer Download

Snowpiercer, is based on a graphic novel from France named Le Transperceneige,” authored by Jacques Lob and Benjamin Legrand, and illustrated by Jean-Marc Rochette. The novel set in a dystopian future where there was apparently some failed attempt to halt global warming that instead resulted in a new Ice Age that kills off all life on Earth except for a group that lives on a train called “Snow Piercer”, which runs around the planet, powered by some sort of perpetual-motion engine. Over time, a class-segregated society develops on the ever-zooming railroad, and the story focuses upon how a struggles emerges between the rich/advantaged who live at the front of the train versus the poor at the back.

The concept sounds fairly unbelievable, but the visuals in the trailer along with a compelling cast that includes Chris Evans, Tilda Swinton and Ed Harris have made me want to see it. The kookiness of the concept also attracts me to it!

Since I frequently work along with various attorneys on reputation management cases, I’m accustomed to seeing takedown notices at the bottom of search results — Google and Bing have very kindly taken down materials that can be proven to be defamatory or otherwise illegal, such as in the case of copyright infringements covered by DMCA. But, I don’t recall running across a search results page with quite so many notices at once.

It’s also interesting that there appears to be no official website for the film as of yet — and provision of one would further displace secondary pirate sites, most likely, rendering them marginally less visible to consumers.

What’s further interesting about this is that I think the slowness to distribute in the U.S. has perhaps driven a lot more piracy and copyright infringement than it needed to. Many SciFi film buffs and comic book enthusiasts are interested in viewing the film, and are frustrated to be unable to get access (I count myself in this set). (more…)

Wendy’s New Burger Is Fatter – Product Development In The Wrong Direction

Friday, December 2nd, 2011

Wendy's Fat Logo VersionIn September, Wendy’s apparently formally launched their new line of hamburgers – cheeseburgers, in fact – after working for around two years on evolving their product recipe, according to news reports. Not normally prone to following or reading news about fast food, my first discovery of the new “Project Gold Hamburger” was a negative interaction with my local Wendy’s staff. I’ve researched a bit further, and I think their product redesign was bad. The burgers can make you fatter and more unhealthy.

Let me say right here: I’ve long been a fan of Wendy’s food, not only because of the cheap menu items which still are of excellent quality, but because they have a handful of really healthy options. I am also never, ever rude to fast food workers, and I’m sympathetic to how difficult it is to work inside of huge corporations and how there’s always some friction with customers when familiar products are changed.

Even so, I have to take Wendy’s corporation to task for how they chose to change their product, and the marketing decisions involved which resulted in my negative interaction at my local Wendy’s. It was quite clear to me that my negative experience was NOT the fault of the local fast food workers, but due to the decisions which came down from their headquarters in Dublin, Ohio. I’m writing this because I have been a longterm, very pleased customer of Wendy’s, and I have expertise in marketing — I’m hoping they understand very clearly how their direction of product change has negatively affected me, and how it’s likely to cause them increasing problems down the road. (more…)