Archive for the ‘Marketing’ Category

My Visit to Google’s Pop-Up Store in Manhattan

Wednesday, November 1st, 2017

Google Popup Store Sign, NYCWhile I was in New York attending the recent SMX East conference, I learned that Google had recently opened a curious little pop-up store not far from where I was staying in Manhattan, in the Flatiron District. While perhaps the Google Pop-Up Shop‘s most interesting feature is a Stranger Things 2nd season tie-in, the shop was set up to promote their new Pixel, Google Home Mini / Max, and Daydream View products.

The interior of Google's futuristic popup store in New York City's Flatiron district.

The interior of Google’s futuristic popup store in New York City’s Flatiron district.

The Stranger Things living room with the Demogorgon monster via augmented reality stickers in the new Pixel 2 phone camera.

The Stranger Things living room with the Demogorgon monster via augmented reality stickers in the new Pixel 2 phone camera.

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Gray Malin’s Book Signing at Google’s Pop-Up in NYC

Wednesday, November 1st, 2017

I¬†happened to attend Gray Malin‘s book signing at Google’s Pop-Up store in New York City’s Flatiron district last week. He is a rising fine art photographer who is particularly known for pristine, bright aerial photos, and he was promoting his new book, Escape. Having this art event hosted at Google’s little shop might have seemed apropos, since many assume that his photos must have been made with the help of drones, or that they are digitally manipulated to the stunning brightness they display. But, this isn’t the case.

ESCAPE - book by Gray Malin

ESCAPE – book by Gray Malin

I was visiting Manhattan while attending the annual SMX East conference where I spoke on leveraging social media for the benefit for search engine rankings, and I also took the opportunity to check out Google’s trendy little popup store. As I describe in my article about the store, Google seems to be seeking to entertain visitors and to enchant them with their displays and demos at the location. For instance, one wall had a number of reproductions of famous pieces of art hung on it, and signs invited one to use the latest Pixel phone to identify them via invoking Google Assistant.

Malin Gray book signing, Google Popup Store, Flatiron District, New York

Malin Gray book signing, Google Popup Store, Flatiron District, New York

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Snowpiercer Delayed Distribution Driving Up Piracy & Malware

Thursday, April 10th, 2014

I’ve been waiting quite some time for the SF flick, Snowpiercer, to appear in U.S. theatres or for the DVD to be available. Apparently, I’m not alone. I noticed this week that if you search for “snowpiercer download”, you can find about 11 DMCA takedown notices removing 21 results from the listings in Google:

Snowpiercer DMCA and piracy in Google search results - Snowpiercer Download

Snowpiercer, is based on a graphic novel from France named Le Transperceneige,” authored by Jacques Lob and¬†Benjamin Legrand, and illustrated by Jean-Marc Rochette. The novel set in a dystopian future where there was apparently some failed attempt to halt global warming that instead resulted in a new Ice Age that kills off all life on Earth except for a group that lives on a train called “Snow Piercer”, which runs around the planet, powered by some sort of perpetual-motion engine. Over time, a class-segregated society develops on the ever-zooming railroad, and the story focuses upon how a struggles emerges between the rich/advantaged who live at the front of the train versus the poor at the back.

The concept sounds fairly unbelievable, but the visuals in the trailer along with a compelling cast that includes Chris Evans, Tilda Swinton and Ed Harris have made me want to see it. The kookiness of the concept also attracts me to it!

Since I frequently work along with various attorneys on reputation management cases, I’m accustomed to seeing takedown notices at the bottom of search results — Google and Bing have very kindly taken down materials that can be proven to be defamatory or otherwise illegal, such as in the case of copyright infringements covered by DMCA. But, I don’t recall running across a search results page with quite so many notices at once.

It’s also interesting that there appears to be no official website for the film as of yet — and provision of one would further displace secondary pirate sites, most likely, rendering them marginally less visible to consumers.

What’s further interesting about this is that I think the slowness to distribute in the U.S. has perhaps driven a lot more piracy and copyright infringement than it needed to. Many SciFi film buffs and comic book enthusiasts are interested in viewing the film, and are frustrated to be unable to get access (I count myself in this set). (more…)

The 12th Man

Tuesday, February 4th, 2014
12th Man Logo

The logo of the 12th Man Foundation, designed by Chris Silver Smith

The recent Super Bowl hoopla brought the Seahawks 12th Man to national attention, but I wonder how many realize that this fan support concept was founded by Texas A&M University? Most of my friends and acquaintances are unfamiliar with my past ties to the A&M organization and its iconography as well. Shortly after college, I worked for TAMU as a scientific illustrator, mapmaker and graphic designer. While in that capacity, I designed the 12th Man’s iconic logo.

If you’ve driven around the state of Texas for any length of time, chances are good that you’ve seen this logo on decals on the back windows of a great many vehicles. I think it’s probably the most widely visible thing I’ve ever designed.

So, how did the 12th Man itself come to be associated with the Seahawks, way up in Seattle, Washington? (more…)