Archive for the ‘Location Marketing’ Category

Ever Wonder Where Santa Claus’s Home Is Located?

Tuesday, December 4th, 2012

Ever wonder where Santa Claus’s north pole home is actually located? Well, Rovaniemi, Finland makes a pretty credible case, claiming themselves as the official home to Santa.

Rovaniemi's tourism website - home of Santa Clause

Homepage of Rovaniemi's tourism website featuring Santa Claus

A number of characteristics of our Santa myths (a.k.a. “Father Christmas”) appear to’ve been adopted from Sápmi (a region of Norway, Sweden, Finland and part of Russia often referred to as “Lapland”) and its indigenous people, the Saami. Rovaniemi is well within the Sápmi lands. (more…)