YPA’s Stephanie Hobbs wrote an article for this week’s Locals Only column at Search Engine Land, and in it she used the recent Hidden Pizza marketing campaign for the Australian Yellow Pages as an example of why local businesses need to take a multi-platform approach to modern advertising. However, Ed Kohler, outspoken critic of yellow pages advertising, took exception to the article in both the comments and on his blog, calling it a “rigged study”.
Archive for the ‘General Commentary’ Category
I really don’t know how I missed this UFO sighting, but Google’s offices in Zurich are surrealistic and look almost hallucinogenic. This one looks like a scene out of the SciFi film, “Invasion of the Pod People“:
I’m well aware of Google’s penchant for whimsical office environments — not only have I seen some of the offices at Google Headquarters a few times, but I also covertly photographed the Google Radio offices here in Dallas-Fort Worth, back when they opened next to my office at Superpages:
Google loves to make their offices playful, giving them a happy, enjoyable atmosphere. They often incorporate bright, primary colors of red, blue, and yellow, which calls to mind their logo colors.
Some have referred to Google’s Headquarters in Mountain View disparagingly as (more…)
I got up excruciatingly early today (4:30 am) in order to drive down and document the demolition of the gigantic Texas Stadium in Irving, Texas, about 5 mile south of where I live. Texas Stadium was the home field to the NFL’s Dallas Cowboys football team, and had hosted many other events as well ever since it was built in 1971.
It took me relatively little time to get up and get ready. I went prepared, taking my camera, leftover danishes to breakfast upon, milk, tea, bottled water, jacket, dust mask, goggles, a folding-chair, and my Nikon Coolpix camera. (more…)
Mike Ramsey interviewed me over at Nifty Marketing: “Local Search Talk Series Part 4: Chris Silver Smith Interview“.
I’m not at all sure that our group should be spilling all the local search ranking secrets to Mike in this way! Way, way, way too openly!
For myself, I cite the excuse that I was high on dental anesthetics at the time, which are the equivalent of being given truth serum. I was drugged, dammit! 😉