Archive for the ‘Email Marketing’ Category

Email Marketers Wake Up To Ideograms

Tuesday, January 24th, 2012

I was noticing in my email this morning that a few different pieces of spam had much more eye-catching, decorative subject lines:

Special Characters in Subject Lines for Email Marketing

As you can see above, one email note for “magicJack Plus” included a little telephone symbol, while another one for printer ink included a little fountain pen nib symbol at the begining of its subject line.

It appears that spammers have woken up to the same concept that I wrote about in “Special Characters Are Lucky Charms for Twitter“. In a list of text titles or status updates, adding a little icon-like picture to just a few lines is very eye-catching.

Of course, if this becomes too common, the notes won’t stand out at all, and they’ll risk (more…)