I was interviewed over at Train SEM by the esteemed Ash Nallawalla, arguably the top local SEO and IYP SEO expert of the Asia-Pacific region.
Read it at Train SEM: Interview:
Chris Silver Smith.
I’m looking forward to speaking at the MIMA Summit later this month.
I’ll be speaking on Local & Blended Search Optimization.
“Blended Search” describes how search engines have evolved search results pages to include content from other “vertical search” results such as including images from image search, videos from video search, and news from news search.
Blended Search results can include images, video, news, blog links, maps and map content, shopping products and more.
Google’s product name for Blended Search is “Universal Search”.
Of particular interest to locally-based businesses and companies with brick-and-mortar locations are the subjects of Local Search, including info on how to rank well for searches in Google Maps and Bing Maps.
I’ll be covering key ranking criteria and ranking factors for achieving rankings for your content under Blended/Universal Search, as well as in Local Search.
While achieving rankings for content in Blended Search may sound somewhat esoteric or specialized, contemporary SEO typically requires increased attention to ranking within the various search verticals in order to augment the more pedestrian keyword search results.
The three of us spoke on local search marketing, with out-of-stater David leading off with some basic, solid tactics for ranking in local search. I followed with some observations about Google Maps’ paradigm-shift to PlaceRank and some theories on other ranking signals that Google may be using. Brian rounded out the lineup with some details on leveraging reviews for local search — an influential chunk of what likely is being used under the PlaceRank algorithms.
I was overwhelmed at DFWSEM’s advanced promotion of the event (more…)
I’m looking forward to speaking at the upcoming DFW SEM Association meeting on May 19th, dubbed “Location, Location, Location, all about Local Search” along with David Mihm of GetListed.org and Brian Combs of ionadas.
I’ve met both Brian and David on the search marketing convention circuit, and consider them to be colleagues and great experts on local search engine marketing subjects. I had a chance to look over the topics all three of us will be covering in our panel presentation, (more…)