Comments on: New Yellow Pages Logo Wasted Effort

By: Mike Stewart

Mike Stewart — Thu, 29 Apr 2010 13:45:14 +0000

I agree with Paul. …. I also have to state that I dig cool looking Guitar Picks!

By: AT&T’s Yellowpages.com Rebranding To YP.com » Nodal Bits

AT&T’s Yellowpages.com Rebranding To YP.com » Nodal Bits — Mon, 05 Apr 2010 19:09:33 +0000

[...] move contrasts with the recent yellow pages rebranding effort of the Yellow Pages Group in Canada. In that rebrand exercise, YPG made an altogether subtle [...]

By: Gunter Soydanbay

Gunter Soydanbay — Mon, 29 Mar 2010 13:17:47 +0000

As promised here are my detailed thoughts on this subject.

http://soydanbay.com/2010/03/29/the-new-logo-of-yellow-pages/

By: Paul Dumas

Paul Dumas — Sun, 28 Mar 2010 05:56:06 +0000

When will the old school simply realize that they have missed the boat? Fact of the matter is that Google has been and continues to be the #1 referral source for any local business. If Google doesn’t like you, then your business will suffer.

Following the Yellow Pages brand is like witnessing the sadness of the terminally ill.

By: Gunter Soydanbay

Gunter Soydanbay — Sat, 27 Mar 2010 17:38:29 +0000

Hi,

I agree with you that this is not an excellent example of naming and branding.

I have serious concerns about the design approach not to mention the name of the brand.
I will post a detailed analysis on Monday.

You can check http://www.soydanbay.com

Gunter Soydanbay

By: Perry

Perry — Sat, 27 Mar 2010 16:17:56 +0000

It screams “guitar pick” to me

I agree, Chris, a lame iterative design. Either stick with the fingers and drop the Yellow Pages brand, or drop the fingers – show SOME willingness to move forward in identity!

For a business that have moved forward in many ways more than most, it’s disappointing.