Comments on: Lighthouses Becoming Obsolete Due To Geolocation Technology http://www.nodalbits.com/bits/lighthouses-becoming-obsolete-due-to-geolocation-technology/ Chris Silver Smith blogging on Search Engine Marketing, Local SEO, Technology & more. Sat, 27 Apr 2013 00:09:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Silver http://www.nodalbits.com/bits/lighthouses-becoming-obsolete-due-to-geolocation-technology/comment-page-1/#comment-997 Silver Tue, 17 Aug 2010 20:09:36 +0000 http://www.nodalbits.com/?p=258#comment-997 Nicolette, I actually think that lighthouses are so iconic that their meaning and symbolic associations are not going to degrade all that rapidly. Most people in the 30-year-old-and-higher age range will know what a lighthouse is when they see it, and those people will be core consumers of marketing services for a long while yet. Further, the "Searchlight" name is pretty self-descriptive as well, so even if you had someone who didn't know what a lighthouse was, the name associated with a tower that has a beam of light coming out is likely to understand the function of the structure. "Lighthouse" as a term is going to fade, but not as rapidly as "Yellow Pages" appears to be doing. I don't think you need to ditch the icon anytime soon for your use and for your target demographics. Nicolette, I actually think that lighthouses are so iconic that their meaning and symbolic associations are not going to degrade all that rapidly. Most people in the 30-year-old-and-higher age range will know what a lighthouse is when they see it, and those people will be core consumers of marketing services for a long while yet. Further, the “Searchlight” name is pretty self-descriptive as well, so even if you had someone who didn’t know what a lighthouse was, the name associated with a tower that has a beam of light coming out is likely to understand the function of the structure.

“Lighthouse” as a term is going to fade, but not as rapidly as “Yellow Pages” appears to be doing.

I don’t think you need to ditch the icon anytime soon for your use and for your target demographics.

]]> By: Nicolette Beard http://www.nodalbits.com/bits/lighthouses-becoming-obsolete-due-to-geolocation-technology/comment-page-1/#comment-995 Nicolette Beard Tue, 17 Aug 2010 14:53:26 +0000 http://www.nodalbits.com/?p=258#comment-995 Chris, I use a lighthouse image on my business site for Searchlight Marketing. Lighthouses to me are iconic; I can't see myself replacing that image. What do you think, since I'm redesigning my site? Chris,

I use a lighthouse image on my business site for Searchlight Marketing. Lighthouses to me are iconic; I can’t see myself replacing that image. What do you think, since I’m redesigning my site?

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