Comments on: Lighthouses Becoming Obsolete Due To Geolocation Technology Chris Silver Smith blogging on Search Engine Marketing, Local SEO, Technology & more. Tue, 07 Feb 2017 07:28:04 +0000 hourly 1 By: Silver Tue, 17 Aug 2010 20:09:36 +0000 Nicolette, I actually think that lighthouses are so iconic that their meaning and symbolic associations are not going to degrade all that rapidly. Most people in the 30-year-old-and-higher age range will know what a lighthouse is when they see it, and those people will be core consumers of marketing services for a long while yet. Further, the “Searchlight” name is pretty self-descriptive as well, so even if you had someone who didn’t know what a lighthouse was, the name associated with a tower that has a beam of light coming out is likely to understand the function of the structure.

“Lighthouse” as a term is going to fade, but not as rapidly as “Yellow Pages” appears to be doing.

I don’t think you need to ditch the icon anytime soon for your use and for your target demographics.

By: Nicolette Beard Tue, 17 Aug 2010 14:53:26 +0000 Chris,

I use a lighthouse image on my business site for Searchlight Marketing. Lighthouses to me are iconic; I can’t see myself replacing that image. What do you think, since I’m redesigning my site?