Google’s Happy Birthday Logo

by Chris Silver Smith

One of Wayne Thiebaud’s paintings inspired Google’s 12th birthday logo – a birthday cake with one candle taking the place of their logo.

Google's 12th Birthday Logo by Wayne Thiebaud

I like the painting – it’s an example of a great colorist’s artwork. Thiebaud is known for paintings of cakes, and is considered a Pop Artist due to his subject matter. However, the heavy pigment intensity in his work shows a dedication to colorism — intensification of hues to provide a richly experiential moment in the viewing.

It’s a less whimsical logo treatment than we’ve often seen in the past, though Google is experimenting on multiple different styles for commemorative logos.


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