Google’s Geology Logo

by Chris Silver Smith

I thought the Google logo commemorating the birthday of Nicolas Steno, popularly known as “The Father of Geology”, was a particularly effective logo treatment:

Google Nicolas Steno Geology logo

The 3-D letters which are made to communicate the concept of cut-away views of earth sections to show layers of rock and sediment were effortless-seeming in their execution. This is a really great example of typography and graphic art — it’s very nearly an infographic — and, it does all this without losing the recognizability of the Google name (which some of their special logos have done).

Very cool!


Tags: , , , , , ,

Spammy usernames will be disallowed from posting comments!

Leave a Reply