Comments on: Google Tags: No Website For You! http://www.nodalbits.com/bits/google-tags-no-website-for-you/ Chris Silver Smith blogging on Search Engine Marketing, Local SEO, Technology & more. Sat, 27 Apr 2013 00:09:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Silver http://www.nodalbits.com/bits/google-tags-no-website-for-you/comment-page-1/#comment-2659 Silver Tue, 26 Oct 2010 16:12:24 +0000 http://www.nodalbits.com/?p=367#comment-2659 I think they perceive the Sponsored Links inside Place pages virtually the same as their "Related Places" section in them. Related places are arguably positive for endusers -- it lays out a list of other companies which might be similar to the one they're looking at -- although it's obviously quite negative for businesses. I think they're still about user experience aspects, but their experimentations in ads and self-service interfaces really should be tested on advertisers as well. There is maybe some research out there which indicates that consumer interactions via video views and such could increase likelihood of conversions. But, Google's not really even testing conversion rates with these moves. I try to apply a neutral assessment of what Google may be doing with any given action, but I tend to side with you on this -- this helps Google's profit goals and increases user visit time, while it negatively impacts advertisers. It's very hard to interpret this in any other light. I think they perceive the Sponsored Links inside Place pages virtually the same as their “Related Places” section in them. Related places are arguably positive for endusers — it lays out a list of other companies which might be similar to the one they’re looking at — although it’s obviously quite negative for businesses.

I think they’re still about user experience aspects, but their experimentations in ads and self-service interfaces really should be tested on advertisers as well.

There is maybe some research out there which indicates that consumer interactions via video views and such could increase likelihood of conversions. But, Google’s not really even testing conversion rates with these moves.

I try to apply a neutral assessment of what Google may be doing with any given action, but I tend to side with you on this — this helps Google’s profit goals and increases user visit time, while it negatively impacts advertisers. It’s very hard to interpret this in any other light.

]]> By: Olivier Amar http://www.nodalbits.com/bits/google-tags-no-website-for-you/comment-page-1/#comment-2657 Olivier Amar Tue, 26 Oct 2010 15:17:19 +0000 http://www.nodalbits.com/?p=367#comment-2657 I was up there with you until the first part of the last sentence. Google, in my opinion, has not been about user experience and usability in a long time. They've been about Adwords forever. Remember when Google increased the staffing in maps/places? When they added sponsored links inside the business pages. If Google had been about the user then, why would they add competitors ads inside your own listing? No, this is simply Google saying, we make more money by not letting the user go straight to the website, so we're going to send them to another ad infested page. I was up there with you until the first part of the last sentence. Google, in my opinion, has not been about user experience and usability in a long time. They’ve been about Adwords forever. Remember when Google increased the staffing in maps/places? When they added sponsored links inside the business pages. If Google had been about the user then, why would they add competitors ads inside your own listing? No, this is simply Google saying, we make more money by not letting the user go straight to the website, so we’re going to send them to another ad infested page.

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