Archive for April, 2012

New Google Offices Open in Frisco, North Dallas Area

Wednesday, April 11th, 2012
Playroom at Google offices in Dallas area, 2007

Playroom at Google offices in Dallas area, 2007

The Dallas Business Journal reports that Google opened a new office in Frisco for around 50 employees in March.

The DBJ writer states that this is Google’s “first office in North Texas”, which is unfortunately incorrect. Google Audio, their radio ads project, had earlier opened offices back in 2007 next to the facility I worked at in Coppell, as I reported on Natural Search Blog, and as Search Engine Land mentioned.

Google also previously had an office in Dallas, as Bill Hartzer has mentioned, and I recall that they had previously had an office in Irving which was devoted to PPC ad optimization specialists.

In fact, Google has opened and closed offices with such frequency here in the DFW Area over the past handful of years that one now can’t help but wonder if they’re really serious, or is this to be an extenuation of the schizophrenic office-opening exercises they seem intent upon doing?

Here’s the office location:

View Google's Dallas Area Offices in a larger map


AT&T Lets The Walking Fingers Take a Walk – Selling Stake in Yellow Pages

Wednesday, April 11th, 2012

AT&T has decided to sell a 53% stake in its Yellow Pages unit to Cerberus Capital Management for $950 million.

Jennifer Fritzsche, an analyst with Wells Fargo, referred to the valuation as “sensible” at roughly 2.1 times an estimate for EBITDA, “given that the directory business is declining fairly quickly.”

Beyond “sensible”, AT&T may have well decided that they would incur undue risk of intervention from state and federal regulation authorities if they had pushed for a much higher valuation. I had earlier suggested it would be grossly irresponsible if AT&T overvalued their Yellow Pages, and, after Verizon’s divestment of Idearc/SuperMedia, I’m not sure another company could get away with an unreasonably high price tag. (more…)