Archive for February, 2012

RHD Suit Settled for $25 Million – Yellow Pages Obsolescence Claimed

Monday, February 27th, 2012

A class-action lawsuit brought by stockholders against the former R.H. Donnelley Yellow Pages company and some of its executives was settled earlier this month for $25 Million.

The stockholders in the suit (“Local 731 I.B. of T. Excavators and Pavers Pension Trust Fund et al. v. Swanson et al“) had said that executives had made false claims during the period, stating that print Yellow Pages were not becoming obsolete, among other things, and that they had made false assurances about the financial condition of the business.

RHD had filed for Chapter 11 reorganization in 2009, and later emerged from bankruptcy under the new name, Dex One Corporation, in 2010.

Aside from the claims around the company’s finances, the issue of whether print Yellow Pages are becoming obsolete or not has been a controversial one in the past. (more…)

AT&T Selling Off Yellow Pages Unit?

Friday, February 24th, 2012

AT&T (NYSE: T) appears to’ve obliquely referred to their YP unit as a “low-performing” “non-strategic asset”, and signaled that they might sell it off.

If this sequence of events sounds familiar, it is — because Verizon did this when they spun off their Yellow Pages to form Idearc.

It’s a little disappointing to see AT&T likely planning to divest itself of and their print directories, because only in January of last year it had seemed possible that they might have toyed with the idea (more…)

Argent Media

Tuesday, February 14th, 2012

I have just launched my own agency, Argent Media, a search marketing firm focused on SEO, Local SEO, Online Reputation Management, and Social Media.

Argent Media - Local SEO Agency in Dallas Fort Worth, Texas.

It’s just me for now, although I have friends and contractors I’ve partnered with to collaborate on some projects.

Read the formal press release announcement at: Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas.

Interviewed at Train SEM

Saturday, February 11th, 2012

Chris Silver Smith InterviewI was interviewed over at Train SEM by the esteemed Ash Nallawalla, arguably the top local SEO and IYP SEO expert of the Asia-Pacific region.

Read it at Train SEM: Interview:
Chris Silver Smith.

The Bruce Clay, Local Paid Inclusion & UBL Kerfuffle

Thursday, February 2nd, 2012

Along with many others, I’ve been following the “Local Paid Inclusion” kerfuffle involving Bruce Clay with some interest, and I’ve finally decided to post this comment about the story. Disclosure: I’m on the current Board of Advisors for a company that’s been frequently mentioned along with the story — Universal Business Listing (a.k.a. “UBL”), so I do have a direct interest in these events. While I obviously wouldn’t speak out about UBL without the company’s permission, the thoughts in this blog post are my own opinions and conclusions about the matter, based on my knowledge about the company and people involved. So, read on: (more…)