Archive for June, 2011

Internet Company Getting Its Name Into Google Maps

Tuesday, June 21st, 2011

Quite a few sites have reported on how Shiv Nagar, a village in India, has renamed itself “ Nagar”, out of gratitude to the company which paid to give them running water. But, I don’t think anyone’s reported on how this is going to give a free mapvertisement in Google Maps and Bing Maps. in Google Maps of India
Shiv Nagar, India, renamed itself

It appears that this was not intended to be a guerilla marketing tactic, but it is a defacto bit of commercial promotion, and once the town’s name becomes changed on maps it will become “mapvertising”.

As you may recall, I’ve written before about how corporate sponsorships can result in towns getting renamed after companies and products (here and here), and (more…)

Google Maps Hates Small Businesses By Launching Local Folksonomy Descriptive Terms

Monday, June 13th, 2011

Google has just announced that they’ve launched “Descriptive Terms” to appear with business listings in map search results. According to them, these descriptive terms are some of the most common terms found in user reviews, blogs, web pages and other online references which describe the business. For instance, if you search for “Barbeque Restaurants”, you might see a business which lists such items as “banana pudding”, “pork chops”, “texas style”, “baked potato” and “chicken poppers”:

BBQ Restaurant Descriptive Terms

So, the cool part of this idea is that the feature will highlight user-generated terms which are frequently used in reference to the business. This is a type of an ontology formed by the vox populi, or common man. More properly, these Descriptive Terms begin forming what’s known as a “folksonomy“, which started coming into vogue with social media, particularly around the concept of tag clouds.

(It’s very slightly ironic that Google Maps has now deployed what are essentially small tag clouds with business listings, since I’ve heard some Google Engineers mildly disparage tag clouds as being potentially un-userfriendly and potentially bad on sites in some cases!)

But, the really UNCOOL part of the new Descriptive Terms is that Google appears to’ve launched these willy-nilly without properly safeguarding against sensitive/bad terms that they can end up highlighting.

With very minor testing, I can see numerous instances where the terms selected by the algorithm are inappropriate and unfairly damaging to the businesses. (more…)

Penises Invade Google Maps ♂

Friday, June 10th, 2011

So, we’ve seen UFOs in Google Maps, illegal activites, marriage proposals, earth art, and more. Since I’ve reported on all sorts of cool things to see in Google Maps (including corn field mazes, advertisements, and more), I’ve decided to also report on the latest — a juvenile prank that’s now gotten a lot more publicity than was perhaps originally imagined. Yes, I’m sad to say that penises have now invaded Google Maps!

Penises in Google Maps

It seems that some students at New Zealand’s Fairfield College decided it would be funny to lay down phallic patterns of weedkiller on the school’s lawns, according to By the time the landscaping maintenance personnel realized what had happened, the penis-shaped patterns were already showing up. The maintenance people tried obliterating the definition of the patterns with more weedkiller, apparently killing all the grass.

But, not before Google’s satellite/aerial cameras caught the scenes. (more…)