I decided a long time ago to avoid pursuing business/career options which involved more negative ways of making money. The philosophy first came to me in college when I observed how lucrative — and vile — the local businesses were which operated towing services for our campus. (My university openly and purposefully sold far fewer parking permits than there were students who needed to use them, and then received a percentage of funds back from the towing companies which charged huge towing fines.)
In the internet world I work in, I try to help companies in ranking well in search engines when people search for their keywords, and I also try to help those companies when they have reputation management problems. One type of problem that I feel is increasingly targeting companies and individuals are sites which are set up to specifically encourage people to complain about companies or even make false accusations against them.
I’m not talking about all sites which enable people to write ratings and reviews. I love sites like Zagat, and TripAdvisor, which can be really helpful in finding good restaurants and hotels. I was pleased to find ratings of doctors (see RateMDs, Vitals.com & HealthGrades) and dentists (see DR.Oogle) when I was seeking an oral surgeon recently on a business trip, and I see attorney ratings, too (Avvo).